Fun, arbitrary and colourful, Alicia Souza’s illustrations booty afflatus from her circadian activities. The Bengaluru-based illustrator has a book abounding of account but says she “never has abundant time to assassinate them all.”

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Earlier aftermost month, Alicia launched children’s cast Auntie Alie. In a chat with YS Weekender, she says “There were too abounding affidavit to alpha the brand.” 

Alicia’s latest cast Auntie Alie appearance bedding and nursery essentials for accouchement | Image source: Instagram

Auntie Alie appearance bedding and nursery essentials for children. The cast makes swaddles, bibs, blankets, sleeping bags, decals, and posters — all of them featuring Alicia’s illustrations. Priced amid Rs 199 and Rs 7296, it additionally has a area committed to ability for newborns and their parents — including car stickers, babyish and astronomic oil, bedding bundles, and greeting cards. 

Having launched her aboriginal artefact in 2013, Alicia had anytime back been agog on ablution a artefact band alone for children. She akin had some assets fabricated for it and readied some samples years ago. “But I never had the time to admit a brand,” she says. However, aloft acceptable pregnant, Alicia knew that if she did not alpha the cast now, again “I will be aloof blame it.” 

With the communicable slowing bottomward the accomplishment process, Alicia did a bendable barrage in December 2020. “Hopefully, I will bifold the accumulating afore aggregate that I had envisioned becomes available,” she adds. 

Illustrator Alicia Souza

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Born and aloft in Abu Dhabi, Alicia never planned to accomplish a active out of Arts. A nine-to-five appointed is what she envisioned for herself. However, she started because analogy as a accessible advantage back her Class XII abecedary said, “That I would ruin my activity if I had not best up Arts,” Alicia recalls. 

She went on to abstraction Graphic Designing from RMIT University, Melbourne. “In my final year (of college), I realised that I admired illustrating a lot more,” she adds. 

On her final portfolio analysis day, Alicia landed herself with a arrangement illustrator’s job in the bi-weekly The Age. A year later, she co-founded a affairs startup. In 2010, Alicia abdicate her job and confused to Bengaluru to focus added on the startup. However, she anon beggared means with the affairs cast and started freelancing as an illustrator. “I capital to alpha up separately,” she adds. 

In 2013, back a acquaintance got her to set up a arrest in Bengaluru’s flea bazaar Sunday Soul Sante, Alicia realised “It was a applicable advantage to assignment on.”

She anon started accepting requests for her illustrations on the products. In  December of the aforementioned year, Alicia went alive with her aboriginal agenda for 2014. “It did so able-bodied that I could not abutting bazaar afterwards that,” she adds. 

Making a career out of illustrating initially seemed like a action for Alicia. However, she recalls that a year-and-a-half of starting out, and “Getting assignment rather frequently, actuality able to pay my bills and accept some savings, fabricated a big difference,” Alicia says. 

More bargain accepted for her ‘Ultimate Planner’ and agenda collection, Alicia’s website additionally appearance commodity including t-shirts, accessories, home and adornment products, stationery, and added recently, face masks.

Alicia Souza

Alicia is the sole illustrator for both her brands. “I do not let anyone assignment on the cartoon at all, accurately because my name is absorbed to the brands,” she says. 

All of her articles and commodity are locally manufactured. 

Alicia uses amusing media platforms like Facebook and Instagram to ability her ambition audience. For addition who is not too addicted of analytics, Alicia’s alone admonition to claimed brands is “To accomplish it (making amusing media posts) a allotment of your circadian routine,” she adds. 

Alicia makes a column every morning and says that it has become a addiction for her now. 

Besides her website, Alicia has been leveraging Shopify’s belvedere to retail her products. “Shopify as a belvedere has consistently been absolutely accessible to use, the backend is absolutely fluid, the templates are absolutely neat, and this is a belvedere I acclaim to all who ambition to alpha their business online,” she says. 

With the communicable impacting businesses baby and ample alike, Alicia was able that her business metrics would be impacted as well. However, the illustrator was afraid with the acknowledgment and has been able to advertise about 10,000 units anniversary of her artist and calendar. 

“To be one’s own bang-up is the best affair in the world. You can never go on a anniversary and be angry off from assignment completely. Having said that, it is a big game, and I accept the best job in the world,” she adds. 

“For Auntie Alie, I accept to be extra-careful with checks like asthmatic hazard, affection of the material, the added softness, and authoritative the articles out of 100 percent amoebic cotton,” Alicia says. 

Products by Alicia Souza’s kid’s cast Auntie Alie | Image source: Instagram

Auntie Alie has been accepting a lot of enquiries from away and the illustrator is alive on authoritative the action of acclimation for barter abroad, seamless. Her alone focus now is to abound the accumulating quicker afore cerebration about the ‘where’ and ‘when’ allotment of it. Alicia affairs to booty the cast in the aforementioned administration as her added brand. 

Confident about the affection of the products, Alicia envisions to put Auntie Alie on the retail market. “I anticipate for kid’s products, bodies like to blow and feel,” she says. While a retail abundance is absolutely not in her pipeline, Alicia does accept affairs for addition bazaar store.  

Going ahead, Alicia affairs on abacus added articles to both the brands, alive with new manufacturers, and authoritative the chump acquaintance added fluid. 

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