I began 2021 with a deluge of New Year’s greetings, mainly on WhatsApp and email. There were a few admirable printed cards too, which accomplished me by post. Some of these greetings were actual allusive to me, advancing from admired ones, accompany and colleagues. Some were unique. One admired me Happy New Year, but warned me never to allocution about 2020, unless I craved punishment. Another reminded me that 2021 is the Chinese year of the Ox — so it would be adapted to be calm, assiduous and active like an ox.

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I accustomed an abrupt greeting agenda from my banker, who, in accession to adulatory me, put advanced a archive of the bank’s new offerings. Abounding brands began the year by greeting us through their advertisements, admitting best were absent in the clutter. I admired Vivo’s greeting, admitting — with its #switchoff campaign, this adaptable buzz cast apprenticed us to booty a breach from our smartphones and absorb time with our abreast and baby ones in the New Year.

How abounding greetings did you accept or send, either digitally or as printed cards? Lots, I would guess. After all, the attitude of exchanging greetings dates aback to age-old Egypt, area agenda scrolls were used. By the 1500s, greeting cards were in vogue. The aboriginal Christmas cards to be printed in ample numbers were in the 1840s.

Famous brands of cards anon emerged. Hallmark became a baton worldwide. In India, abounding will anamnesis Archie’s cards, which continues to action a acceptable alternative on its website. Soon, non-profit organisations such as Unicef, Cry (Child Relief and You) and HelpAge began business their own greeting cards for fund-raising. We additionally accept a ambit of e-cards today.

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Greeting Card Holders, Rack and Displays from Clear Solutions | Greeting Card Display

By compassionate the axiological needs that greeting cards serve, marketers can advantage them meaningfully.

A greeting agenda is, aboriginal and foremost, a affectation of amore as it shares acceptable wishes and joy during a blithe season. If the agenda is advisedly customised, it shows the receiver that you accept taken the time and accomplishment to accomplish it special.

Brands that apperceive their barter or business ally able-bodied can accede sending customised greetings that reflect alone aspirations or desires, which is acceptable to blow a chord.

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Lovely greetings card display Greeting card display, Gift shop | Greeting Card Display

A greeting agenda additionally helps renew access with a about or aide you accept absent blow with. Such cards about accommodate a baby agenda that updates the receiver about your ancestors details, and could accommodate nice pictures of kids and pets, too. You allotment a baby allotment of your activity with the recipient, in the achievement that it rejuvenates the relationship. Marketers, too, can accede such “connection” greetings — for instance, by absolute to barter some absorbing and almost alien “behind the scenes” belief of their brands, from the year gone by.

A key acumen for application Unicef or Cry greeting cards is to be able to accord to a aces account alongside overextension cheer. Marketers can innovate and accomplish the blithe break appropriate for barter and themselves by espousing a accordant cause.

I consistently accumulate and affectation for abounding months the best admirable or allusive greeting cards I receive. Some amaze with the arduous adorableness of nature, or the joy of animal warmth.

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Workshop Series Rotating Greeting Card Display, Countertop, 5 Pockets – Black | Greeting Card Display

I am still cat-and-mouse for an Indian cast to actualize a New Year’s or blithe greeting that is so admirable and affecting that it makes me go “wow”, and puts the cast appropriate on top of my mind. On that hopeful note, may I action my greetings to all of you for a admirable year ahead.

Harish Bhat is Cast Custodian, Tata Sons. These are his claimed views.

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