In 2020, I absent my admired publications – Q and Surfer Magazine. I subscribed to both titles for years.
Q was allegedly the world’s greatest music magazine. The aboriginal affair was arise in October 1986, and the final archetype printed in July 2020.
It was 34 years old.
Despite closing its doors, the editor and the aggregation were absolutely cellophane with their readers and subscribers.
It was not financially acceptable anymore – bodies now get aggregate they charge online.
The Q editor wrote a adieu bulletin on the aftermost book issue. The publishing aggregation additionally beatific an email to all subscribers:
“I am autograph to acquaint you that we accept regrettably taken the accommodation to cease publishing Q annual in a printed and downloadable agenda archetype format. The aftermost advertisement will be affair 415, delivered on or about July 28, 2020,” the email read.
“Your cable will afresh be transferred to our sister advertisement Mojo.”
“However, if you are black with this transfer, you can, of course, appeal a acquittance for the outstanding appellation of your subscription.”
Fair enough. It was a fun a ride while it lasted.
With Surfer Magazine, I had the adverse experience. It was a huge letdown.
I didn’t accept the aftermost issue, I was not abreast about the abeyance of the publication, and I was not refunded for the actual of my subscription.
The accomplished activity was surreal.
I apprehend in the annual that Surfer Annual was closing down, but I never got an official annual from the administrator or editor.
A360 Media, ahead accepted as American Media, Inc. (AMI), operates three branches – Entertainment Group, Teen Group, and Adventure Sports Network (ASN).
ASN is amenable for managing a portfolio of activity sports titles, including Men’s Journal, Transworld Skateboarding, Dew Tour, Powder, Snowboarder, Bike, and Surfer Magazine.
I beatific an email to Surfer Annual allurement why I never accustomed the aftermost archetype of the advertisement and what their affairs were to acquittance the actual subscription.
I never got an answer.
Then, on November 6, 2020, I approved the chump annual at A360 Media and assuredly got a reply. From a Bike email account.
They asked if the abode they had on their database was actual – it wasn’t. It was truncated. So, apparently, A360 Media had a acceptable excuse.
On the added hand, and abnormally enough, I’ve consistently accustomed Surfer Annual in my mailbox after any problems.
Anyway, I adapted the abode and got the afterward message:
“Service was abeyant on your cable back we accustomed notification from the U.S. Postal Annual that your abode was undeliverable.”
“Service has now been resumed, and your cable connected for the cardinal of issues that you missed. Please acquiesce one or two issues for the change in cessation date to arise on your abode label.”
One or two issues? But hasn’t the annual been suspended?
Also, the email beatific by the Bike Chump Annual didn’t acknowledgment any acquittance process, so I already afresh attentive asked how and back they would advance with the refund.
They replied on November 27, 2020.
“We are in the activity of forwarding your acquittance advice to your acclaim agenda aggregation or your added acquittal adjustment account, such as PayPal, Apple Pay, etc. Please acquiesce one or two statements for this advice to arise on your statement.”
The aftermost book sounds a bit confusing, doesn’t it? Well, I still hoped for the best.
One and a bisected months later, I still hadn’t accustomed the aftermost archetype of Surfer Magazine, and the acquittance was a delusion or a absolute promised beachcomber that never arrived.
In the meantime, Surfer Magazine’s website and amusing media connected abnormally active, allegedly befitting the monetization activity for as continued as possible.
Naively, I wrote a clandestine and accessible bulletin on the magazine’s Facebook folio but was not advantageous abundant to get feedback.
Surfer Annual was asleep for its subscribers but still animate for authoritative money. Now, that’s what I alarm a acute business model.
On January 14, 2021, I wrote one final email to A360 Media, Bike, Surfer, or whatever that aberrant email annual was.
All I got in acknowledgment was silence.
The alleged “Surfer’s Bible” became a adumbration of its august accomplished and a passive, return-on-investment asset.
Do I anticipate A360 Media cares about its customers? I don’t.
Do I accept why Surfer Annual bankrupt its doors? I do.
John Severson adapted added – the architect of Surfer created an iconic cast that lasted 60 years.
He would assuredly account the adherence of its readers and followers alike in the best affecting end.
Words by a longtime Surfer Annual subscriber
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